• Imagine the backlink portfolio that your site accumulates as your neighbourhood; it is important to know who is living across from you and what community you are surrounding yourself with. Amy Merrill,  
  • Who needs Google Analytics anyway? We think of it as a tool just for SEOs but I think it's a really important tool for content marketers and writers Emily Hill,  
  • As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviours, and identity—is vital to successful, durable relationships. David Rogers,  
  • Links add context to your content David Bain,