Dawn Anderson – Infinite Loops Dirty Architecture And Too Many Indexed URLs


From Dawn Anderson’s thought provoking talk at BrightonSEO in 2014 she presented some guidance and help to people on crawl related issues. Many people overestimate the appetite of Google to come and collect all the content you make available. Like every company Google manages its resources to ensure that it makes best use of the available crawl equity and only gets that content that makes sense for it to gather.